Today we are living in an anti-Waldo world, where you
do not want to blend in and have people struggle to find you. You want
your personal brand to stand out like you are wearing a red and white
sweater, and everyone else has on black - Jarod Kintz
Being creative is not a hobby, it is a way of life. Explore the
concepts of branding, test your mettle and rack your imagination to
discover the true marketer in you.
As the flagship event of Marketing at Ojas 8.0, the management festival
of SPJIMR, Brand-O looks to discover the best marketers across B-schools
of the country by measuring the innate marketing sense and branding
ability in each one of you.
Round 1 (Online):
The first round will be an online quiz comprising of a
set of questions on Marketing and Brand Management.This will be an
elimination round and top 20 teams will be selected.
Round 2 (Offline):
Round 2 will be a branding challenge, where teams
would be asked to submit a presentation based on a case study. The
case will demand the participants to develop a marketing strategy (ATL,
BTL & Digital) for a particular brand. The case study would be
provided to the shortlisted teams over mail.
The teams will be evaluated on the basis of:
the feasibility of the branding strategy
innovation and creativity
Round 3 (On campus):
Round 3 will be an on-campus round where the 6
finalist teams will be given the opportunity to elaborate on the ideas and
suggestions, which they had provided in Round 2.
The teams will be asked to present their solutions to a panel of jury members.
Event Coordinators: Sri Sai Surya Teja Nookala
Tanvi Joshi (
Date and Time: 4th January 2016 - 10:30 pm Quiz Team Size:
2-3 members No of questions in the quiz: 30 questions Time period of the quiz:
1. One participant
cannot be part of more than one team. 2. The questions will be on various
general topics covering branding, marketing, advertising etc
3. All the members must be from the same
institute. 4. This quiz will serve as the
preliminary round, subsequent to which teams will be shortlisted for the next
5. The decision of the organizers will
be final and binding. 6. The Terms and Conditions of
participation are subject to change at any time without specific notice. 7. The amended Terms and Conditions of
entry will be effective immediately upon being posted on the website. 8. It is the sole responsibility of the
teams to regularly visit the Website to read any changes.