Make your Mark, the flagship marketing event of Atharva – 2014 provides a platform to the brightest minds in the country who battle it out to find out what it takes to excel in the field of marketing.
The event will put to test the qualities essential to be successful in the world of marketing.
The battle is mentally stimulating and challenging with real time cases and rigorous scenarios to bring out the best ideas and innovations from the brightest minds giving them an opportunity to showcase their strategic thinking skills and marketing creativity.
It is also a chance for you to rub shoulders with the best brains in the country and MAKE Your MARK. Format: Round 1: Online quiz The preliminary round will consist of an online quiz. The teams will be of two members each.
Round 2: Mar-King India The selected teams will be given a brand/business/product to be promoted through digital media.
Round 3: Live Case Study Teams will be given a live case study based on a NGO visit on Day 1 of the event
Round-4: Simulation A computer simulation of a real marketplace. Here the players take control of a virtual corporation; making decisions on its behalf. It will test the marketing strategy concepts of the participants and they will be required to take decisions pertaining to marketing of the products, research and development and optimal usage of marketing research reports.
Duration of quiz will be 15 minutes
Total number of questions will be 30
There will be no negative marking
Toggling between tabs or windows will lead to disqualification