The pen may be mightier than the sword... but the media beats the WMD hollow!
This January, the PR team of SIBM Pune (iSMaRT) brings you a competition which will truly try you.
In three phases, PRoelio will test your skills at three important aspects of PR:
Propaganda: Optimally utilizing social media for free publicity
Strategy: Cool-headed analysis of how to respond to a PR disaster
In the Trenches: Implementing that response when under pressure
Apply in teams of three for the grilling of your lifetime! Hurry up, the reward is big! Prizes up to 40,000 waiting to be won!
Phase I: Propaganda (January 1- January 5)
1. Create a poster for PRoelio – The PR Battle.
The word “Proelio” means “Battle” in Latin. You could go with a battle theme or a PR-based theme or any other theme that you feel would work. The theme matters! It’s not just about getting a story out there – it’s about what the story really is!