“Making promises and keeping them is a great way to build a brand.” – Seth Godin
Explore the concepts of branding, test your mettle and rack your imagination to discover the true marketer in you.
As the flagship event of Marketing at Ojas 7.0, the management festival of SPJIMR, Brand-O looks to discover the best marketers across B-schools of the country by measuring the innate marketing sense and branding ability in each one of you.
The event comprises of three rounds.
Round 1 (Online):
The first round will be an online quiz comprising of a set of questions on Marketing and Brand Management. This will be an elimination round and top 20 teams will be selected.
Round 2 (Off-Campus):
Round 2 will be a branding challenge, where teams would be asked to submit a presentation about branding an idea. The idea can be anything under the sun. The idea would be released by organizing team as per the schedule. Participants would be expected to provide innovative and feasible description of their branding idea.
Round 3 (On-Campus):
Round 3 will be an on-campus round where the 6 finalist teams will be given a case study on brand management. The teams will be asked to present their solutions to a panel of jury members.
Participating team must compose of 2 or 3 members.
The members of the team should be from the same B-School.
One participant cannot be a part of more than one team.
No change in the team structure is allowed after the team is registered.
Information related to results, deadlines etc. will be communicated to the team leader as and when necessary.
The Terms and Conditions of participation are subject to change at any time without specific notice. The amended Terms and Conditions of entry will be effective immediately upon being posted on the website. It is the sole responsibility of the teams to regularly visit the Website to read any changes. Conditions of entry will be effective immediately upon being posted on the website. It is the sole responsibility of the teams to regularly visit the Website to read any changes.
The decisions of the organizers of the contest will be final and binding on all the participants.
Participants are requested to like the Facebook page and join the event for regular updates.