India currently has a senior citizen population of 100 million. Of this, approximately 30 million reside in urban centres. It has been observed that of this group the not so economically disadvantaged commonly experience feelings of neglect and isolation once they enter their post retirement years. In addition, the group suffers from humiliation and abuse at the hands of their family members as they are seen to be a drain on family finances in their non-earning phase of life. In such a scenario, they have diminished sense of self worth and rapidly slip into depression, becoming cases needing medical attention which the family is unable to provide.
The challenge is for the participants is to come up with a viable model for HelpAge India. Download the caselet for details.
Navodaya - CSR Challenge 2015 (case study)
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10:00 AM - 11:59 PM
Pune, Maharashtra, India
About HelpAge India
HelpAge India is a leading charity working with and for disadvantaged elderly for the last 36 years. HelpAge has traditionally worked with destitute elders primarily in the rural areas through its welfare projects- free rations, free medical consultations and medicines and free cataract surgeries. For the last two decades, livelihood projects covering elder self-help groups have spanned India.
For the last few years, there has been an increased concentration on advocating for elder rights, engaging with the government on framing of new legislation and pushing for the implementation of the National Policy of Older Persons.
HelpAge is now increasingly focusing on the concerns of urban elderly having realized that even relatively economically advantaged elders f ace emotional and physical problems.